Mobile Marketing – the Low-Cost, High-Impact Way to Grow Your Business
As the traditional marketing channels suffer various levels of decline, mobile marketing is experiencing triple-digit growth annually. Why you ask? According to the Director of Research at Nielsen Mobile, “People look at every text message they get”, and they do so within 15 minutes!
Mobile Marketing is one of the most cost-effective methods of advertising; it’s a high-impact, high return-on-investment, low-cost marketing medium. Results are typically in the 15% response range as opposed to mediums such as direct mail, print, etc. where results are generally in the 2 – 3% range. Some companies have achieved response rates as high as 50 and 60%.
iMobileNow.com will provide a complete package from planning to management of your campaign(s).
iMobileNow.com will plan and manage your mobile campaign(s) designed to generate interest in your product or service and to obtain ‘opt-ins’ from those individuals so that you may communicate with them in future, may include: contests, coupons, give-a-ways, and much more.
You’ve probably been collecting email addresses for years. Are you ready to start collecting mobile ‘opt-ins’?
Text message marketing works because it’s fun, fast, and effective. The ability to reach your audience instantly – anytime, anywhere – with a 95% read-rate makes the mobile ‘opt-in’ the most precious element in your CRM database.
When your customer opts-In:
- You’ve identified someone very likely to buy, attend, or participate
- You’ve received permission to send them text messages
- You can reach them anytime and anywhere with a 95% read rate
- You can send exclusive offers and promotions to your entire database
- You can auto-organize your list into groups and schedule highly targeted messages
- You instill trust and confidence in your service by enabling users to ‘Opt-Out’ at any time
How does your site look on a mobile device? Does it load? Can your customers find what they need easily? Take out your phone, enter in your url, and find out! Does your business have an iPhone app?
Why Mobile? Mobile internet is growing at an exponential rate and will soon become larger than desktop internet. The number of smartphones sold in 2012 is projected to be larger than the number of laptops and netbooks combined.
It’s already happening: people are going to your website from their phones. What do they see? Does it load? How long does it take? Can they find information easily? What does it look like on an iPhone? A BlackBerry? The Motorola Razr?
5 Reasons Your Company Must Support a Mobile Strategy
- Mobile Adoption: Four or five times as many people have cell phones as have PC’s.
- Mobile Content: Digital content hitches a ride in the consumer’s pocket and may literally guide him/her to your business or event.
- Text Performance: Text messages far outperform e-mails in key metrics such as open rate. Ninety-five (95%) percent of text messages are typically opened inside the first 15 minutes. Your e-mail outreach program is struggling to maintain double digit open rates inside of several days.
- Text messaging is short but they have the ability to carry, deliver shortened urls to a strategically targeted audiences.
- Mobile Web Pages and iPhone Apps: The combination of text messaging, iPhone apps and mobile Web pages are a powerful means of communicating important information to your audience.
A QR Code (it stands for “Quick Response”) is a mobile phone readable barcode that’s been big in Japan forever, broke into Eurpoe a while back, and is now getting traction in USA.
In it’s simplest sense think “print based hypertext link” – simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL. But it doesn’t stop there – a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately courtesy of the FNC1 Application Identifiers that are embedded in the encoded data.
You might be asking yourself about now, “Gee. I don’t know if people will actually do that?” Well the short answer is – people already do, lots of them in fact.
In Japan, for example, QR codes have become part of everyday life, available on everything from business cards, id cards, magazines, newspapers, flyers, posters, stickers, food products,puzzles, web sites, billboards, more billboards, CDs, confectionary delights, calling a cab, vending machines, coffee cups, advertisements, and tickets –- even including the occasional booth-babe (my apologies to Darla Mack). All these little codes eagerly await — ready to link people to content that matters to them — mobile sites, profiles, videos, podcasts, products and other little pieces of content (think ringtones and wallpapers).
Individuals also have joined in on the opportunity as publishers themselves — printing codes on stickers, placing them on their web sites or blogs, even walking around with cute little stampers to easily affix codes practically anywhere for any reason. As such, QR Codes have become the door to the mobile Internet for the average mobile user.
To get a QR Code reader please visit http://percentmobile.com/getqr with your mobile device.
This is a 2D-barcode containing the address of our mobile site. If your mobile has a barcode reader, simply snap this bar code with the camera and launch the site.
Check out this Quick and easy QR Code Generator – http://www.visualead.com/